Lingo is a wearable device that tracks your glucose and turns that data into simple, useful insights to help you understand your metabolic health..

I worked as the creative director for their first US and UK campaign, where we had to introduce a completely new product category in a way that felt entertaining and easy to grasp.
“Get to know your Glucose” introduced the world to their glucose twin. Glucose is usually an invisible force in our lives, but now it has legs. And arms. And opinions on what you eat and how it really impacts your life.
We shot everything in a clean, unfussy, sitcom like style so the performances could carry the story.