To celebrate Spain’s Football World Cup victory without centering the national team (sponsored by another brand), we created the campaign’s defining asset: the VAMOS Swoosh.

Nike became the first brand to own the victory cry made iconic by another Nike athlete, Rafa Nadal. VAMOS took over flags, tees, OOH and merch, and was worn by Carlos Alcaraz during the final.

Alongside it, athlete specific work celebrated the personalities and playing styles of Nike’s footballers.