Charles-Antoine Kouakou.
Nike. Winning Isn’t For Everyone.
For summer 2024, Nike unveiled the “Winning Isn’t for Everyone” campaign, featuring a collective of the world’s greatest athletes, all motivated by victory.
Charles-Antoine never expected anything less. His rise to the top (Gold at the Tokyo Paralympics 2021) has proven to his community, the world and himself that the only limits that matter are the ones you set yourself.
Photography: Solène Gün.
Client Nike
Agency We are Pi
ECD Rick Chant
Brand Director Patrick Garvey
Brand Manager Aimée Betancourt
Creatives Kyle Foreman, Jonay Urbina
Producer Sigfrid Mariné
Photography: Solène Gün.
Film edit: Hiro Ikematsu; Nayim Saati
Sound: Deep Cuts
